|Nestle's "Back to School" ad co-opts images of powerful women & girls and their lifeblood, free access to potable water. I mean, which would you rather be? The cute, affluent, pink sweatered mom and daughter above...|
|or these youngsters spending hours each day carrying water for their families in Uganda? Source: The Guardian|
Back-to-school for your family? Don’t forget to stock up on Nestlé® Pure Life® Purified Water!From the moment I learned decades ago that Nestlé corporation was profiting from the starvation of infants they hooked on formula that was costly, unsafe, and destructive of their own mothers' milk supply for them (supply and demand being deeply, inextricably linked in this case) I have been on a boycott of all things Nestlé.
In the 80's and 90's bottled water became fashionable -- remember the cachet of Perrier, and Calistoga Water in northern California, and Poland Springs in Maine?
But then I learned that Nestlé owned the Poland Springs brand and, far more importantly, its access to the great aquifer of the northern reach of Appalachia.
A decade or so ago I saw a film in which water rights activist Maude Barlow said that the most powerful thing a private citizen could do to protect common access to pure water would be never to buy it bottled, as a commodity. And I thought, now there is something that I can do.
Still struggling. Doing it most all the time except when traveling, and beginning to get my act together there, too. #1 Dump out metal water bottle before submitting to the hell that is TSA. Once in gate area, refill bottle and take it on plane. #2 Fill bottle from friend's Brita pitcher when staying over at her place. #3 Purchase portable Brita bottle to fill from taps when out and about, and then squeeze water through filter on demand. #4 Think about what it would take and what kind of grant to write to get my tiny little school off the endless supply of shrink wrapped "Poland Spring" water in plastic bottles that Nestlé supplies "free" while trucking off the Maine aquifer. And so on.
|Source: Emily Posner / Eric Ruin Block Print 10 Plague Series|